Iain & Zoe - venue site visit - circa 1992

Iain & Zoe - venue site visit - circa 1992

who we are

  • We specialise in organising high quality events at stately houses

  • Started in 1982 & training the third generation!

  • Countrywide’s team – Iain Gregory, sister Zoe Worth

  • We ‘theme’ exhibitors to enhance the retail experience

  • Only 40-60 exhibitors

  • Non-duplication policy

  • Set inside state rooms and on formal lawns

  • Carpeted, lined and heated marquee pavilions using clear-span marquees

  • A relaxing and comfortable setting to shop in.

“We are a second generation family owned company – Zoe and I grew up in the industry helping our parents run events. Zoe assisted with administration and I helped with event build up, logistics and car parking. I trained and worked as an exhibition and commercial interior designer until 2010. You can still find Mum & Dad exhibiting at events, so we understand our exhibitors needs,” Iain.

+ read more

We arrange retail consumer events offering a wide-range of exhibitors including crafts-gifts-food producers and other retailers the opportunity to exhibit in a relaxed, friendly atmosphere. Exhibitors still go through our selection process to make sure that no two events are the same - keeping the interest for our returning visitors. Our aim is to help your business grow - all of our events are widely advertised in the local press and mixed media two weeks prior to a event.

We have a record of promoting well attended and friendly events - over 1 million visitors have been welcomed to our events over 36 years.

Each event has between 40-60 exhibitors so you are not confronted by 100's of stands. We try hard not to duplicate exhibitors and ask that each exhibitor concentrate on a niche product.

We have refreshments either inside the event or nearby provided by our venues. Where we use marquees they are carpeted, heated and have interior lining to the roof and walls to add to the pleasure of visiting the event. You'll always find children's entertainment at our events.

At Himley Hall we pay & display so your customers don’t have to

At Himley Hall we pay & display so your customers don’t have to

what we do for you

  • No Deposits

  • No last-minute discounts – it’s not fair for those who are booked already!

  • No extra charges – each event is an all inclusive fixed price

  • Each position is 10ft x 6ft (3.04mt x 1.8mt)

  • Each position has one 6ft table and 2 chairs

  • Free Power within 15ft (4.4mt)

  • We group exhibitors by theme to maximise the visitors retail experience

  • Non-duplication policy with only 40-60 exhibitors

  • We continue to use state rooms inside our venues

  • Our marquees are clear-span, fully lined, carpeted and heated

  • Overnight security for marquees

  • Using our own 6ftx6ft exhibition screens we shield back-to-back positions

  • 3500 – 4500 adult visitors on average at each of our events last year

  • An average public:exhibitor ratio of 86:1

  • We arrange for free wifi for business use

examples of our artwork

promoting events

Newspaper advertising and targeted full-colour leaflet drop managed by professional agencies. A mixture of other media handled in-house to promote each event.

We are a second generation family business with over 35 years experience in events, we know how and where to find the right visitors to make each event a success for you.

On average we spend 38% of your fee on advertising – one of the highest spend rates for events of our size

+ marketing campaign

Our major publicity is managed by professional advertising agencies supervised by Countrywide Events. The campaign includes paid-for and free distribution papers plus a leaflet/poster campaign up to 35 miles from the venue. Approach roads have advance road signs and all routes are then direction signposted for the weekend. We also provide press releases for the local press and radio.

example of an excellent stand design

+ booking

All our events have a non-duplication policy, this helps you maximise your profit by not directly competing with other exhibitors, this is why you can't just book online. We select a balanced variety of exhibitors, ensuring non-duplication based on the Option Forms. We send you booking forms confirming which events have a position for you. All we need to confirm your position is post-dated cheque or payment via PayPal. We know cash-flow is important, that's why we only cash your cheque six weeks before the event date, and don't take deposits!

To get started please hit the 'apply here' button and download our option pack 2019. All our events are in high demand from exhibitors so if you don't hear from us straight away it could be that the event you asked for is full, if so we will automatically add you onto the cancellations list.

+ stand details

Each 3m frontage x 1.9m (10ftx6ft) deep space will be backed by a wall or 1.8m high screen erected by Countrywide (at our discretion), we have a stock of our own exhibition screens so that the event looks professional. One 6ft trestle table and two chairs for each stand. We do not guarantee positions or more than 1no table. There are limited ‘double’ spaces (15ftx6ft). Extra space may be available for workshops or demonstrations.

+ electricity

Each space will have at least one 13-amp socket within 4.3mts (15ft). We do not guarantee the supply at any venues however we do not charge for electric hook-up and can help with extra cables to your stand. Our booking form includes electrical safety instructions such as PAT tested electrical equipment.

+ display

It is in your interest to equip, furnish and light your stand safely and to the best of your ability.

Visitors now expect a high standard of display. Arriving at an event without at least three lights cannot be excused. Please feel free to ask for advice about your display, Iain Gregory trained and worked as an exhibition designer!!

+ insurance

You are responsible for your display and stock at all times!

We strongly recommend that you take out public liability/damage insurance to cover injury to third parties and damage to venues. Countrywide’s policy DOES NOT cover you for any loss/damage including event abandonment by whatever cause including weather.

2019 Dates

October 26-27 Christmas Gifts Fair - Tatton Park, Knutsford

November 9-10 Christmas Shopping Show - Tatton Park, Knutsford

November 16-17 Christmas Gifts Fair - Himley Hall, Nr. Dudley

2020 Dates

October Food & Christmas Shopping Fair - Tatton Park, Knutsford

November Christmas Gifts Fair - Tatton Park, Knutsford

November 14-15 Christmas Gifts Fair - Himley Hall, Nr. Dudley

A unique insight - weekend life of an event!

A time-lapse film showing the weekend life of a Countrywide Events event. Filmed over three days in 2012 Copyright Countrywide Events 2019